When Brett Wingeier and Daniel Chao started Halo Neuroscience in 2013, there were no two people more qualified to bring to market the world’s first wearable neuro stimulation device. Brett is a Ph.D in Biomedical Engineering and Daniel is an MD/MS from Stanford, and the two had already built an implantable neuro stimulator to treat epilepsy at Neuropace, their previous company.
They even knew what specific area of the brain would be most responsive to neuro stimulation: the motor cortex—the movement center of the brain.
What they didn’t know, however, was exactly how people would use it. All they knew for sure was that there was strong data showing that neuro stimulation accelerates the natural learning process in the brain, and that when applied to the motor cortex, neuro stimulation speeds up improvements in skill, strength, and endurance. But in starting a wearable tech company, investors (and smart founders) need to answer the simple question: Who exactly is this product for?